Posted by: Gurindam Jiwa | Wednesday, May 7, 2008

Lizard Chocolate Mini Muffin by Silver Bird

I hesitated for a while, then I thought may be I should. Perhaps it could spark an investigation. Perhaps someone could issue a statement, or even a denial.

Or may be I could go to jail, like RPK. What!!?? 😯

Yes, it’s a dirty job. But which is dirtier: Selling these, or exposing them?

Ok, may be they are not really selling these. But who’s job is it to make sure that these don’t pass through the Quality Check point? I guess “the most stringent quality control from the selection of the fine ingredients to the exacting packaging procedures before they leave the factory” is not good enough.

Their Nilai factory has not been getting good reviews these last few years. Try ask the coolies who worked there.

There’s no watermarks on these photos. They were taken by the original sender, I presume, and are available all over the internet. May be the main stream media will pick these up.

Subject: Fw: Muffin cicak rangup jenama high 5

apa yang anda lihat ini bukan fantasi tapi realiti. seringkali kita mendengar keraguan tahap kebersihan roti high 5 (bukan ke silverbird tu??). kini, satu lagi bukti mampu meyakinkan kita betapa pengeluar roti ini tidak peka dengan aspek kebersihan.

terjadi di Stsesen Petronas Bandar Muadzam Shah, Pahang. seorang pelanggan telah membeli mini muffin jenama high 5 pada 24 April 2008. beliau terkejut apabila menjumpai seekor cicak yang hampir hangus di atas muffin coklat tersebut. bayangkan jika tak perasan terus ke mulut. ianya terjadi kepada seorang pakcik. apalah yang dia tahu untuk buat aduan. sekadar memulangkan kepada pihak kami.

oleh yang demikian, pihak kami berasa terpanggil untuk berkongsi cerita ini kepada semua. keburukan perlu didedahkan agar tiada lagi menjadi mangsa.


An elderly man went to a Service Station in Bandar Muadzam Shah, Pahang and purchased, among other things, the Silver Bird’s Mini Chocolate Muffin (Mini Muffin Coklat) on April 24, 2008. The man then returned to the store showing one of the muffins with the extra flavor. He requested a replacement. The Service Station’s Sales Associate obliged.

That is according to the e-mail quoted above.

If the e-mail is wrong, then so am I. But what if the mail is right? May be someone photoshopped the image? You think?

Sure, we all make mistakes. But this is may be one too many.

Update Thursday 2:40pm: Refer to the conversation on Silver Bird at PPIM’s site. According to an article in TheEdgeDaily on 4 February 2008, Lembaga Tabung Haji “is one of the largest shareholders in Silver Bird, with 55.65 million shares or a 23.72% stake. It also holds 24.29 million shares or a 9.89% stake in QSR Brands Bhd, a fast-food chain operator.” That is up from the 4.945% that LTH owned in 2006 according to the Silver Bird’s 2006 Annual Report. QSR Brands Bhd has 28.79% stake in KFC Holdings (M) Bhd. and 100% ownership in Pizza Holdings (M) Sdn. Bhd., according to it’s 2006 Annual Report.

Bread is big business.



  1. Mazle,
    I will just layoff from consuming products with this High 5 brand. The best way to teach them a lesson is to avoid buying their products. It will hurt them the most.

    Pok Zawi,

    I already did. And Silver Bird Group Berhad did actually go through that boycott in 2006. But they bounced back after manipulating Ustaz Abu Hassan Din’s visit to their Shah Alam factory. Ustaz Abu Hassan had to make a press conference denying his visit was in anyway endorsing Silver Bird’s products.

    Diabolical businessmen, Silver Bird’s bosses are.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: